Business & Economics Books:

Doing Business in a Digital World

Format

Paperback / softback

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Doing Business in a Digital World
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Description

Offers a multi-national perspective on factors relating to digital technologies in business-to-business markets. Comprising ten articles in all it features the work of leading authors such as George, S. Day, S. Tamer Cavusgil, Roger J. Calantone and Robert E. Spekman. The first group of articles deals with utilization of information technology by firms as both a marketing tool and a means to manage supply chains effectively. The second group deals with different digital technologies and explores how these have been used to improve firm effectiveness. Originally published as Journal of Business & Industrial Marketing (2005, Vol.20, No.4/5) In sum, the articles provide both theoretical and practical perspectives on the use and utility of various digital technologies in creating business value.
Release date Australia
June 24th, 2005
Contributor
Edited by Angela Hausman
Country of Publication
United Kingdom
Illustrations
black & white illustrations
Imprint
Emerald Group Publishing Limited
Pages
104
Dimensions
210x280x5
ISBN-13
9781845443252
Product ID
1937288

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