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Doing Business Internationally, Second Edition: The Guide To Cross-Cultural Success

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Doing Business Internationally, Second Edition: The Guide To Cross-Cultural Success

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Description

This fully-updated second edition, with restructured and refocused chapters, builds on the lessons in the steadily-selling original. With new tools developed in conjunction with Harvard University, Columbia University, AT&T, and other leading universities and corporations, it is a complete guide for managers and executives in a variety of organizations, in all industries, at all levels, across the globe to improve transcultural effectiveness. New tools offer data comparisons of personal cultural orientations with a number of demographic and organizational parameters, allowing managers to translate that information and apply it toward the development of specific cross-cultural performance, business, sales, marketing, negotiating, and planning efforts. The tools in this time-tested guide will help managers and organizations in team building, executive development, problem-solving and other daily activities that are essential for competing in the global marketplace. "Doing Business Internationally" aims to enable managers to target their learning to specific management needs in light of Internet-speed global economy. Managers focus on and advance personally and professionally in eight key management areas, helping turn culture shock into a business advantage. They build the competence needed to survive in the new global economy and fulfill the organization's mission to be a world class company.

Author Biography:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Release date Australia
September 16th, 2002
Audience
  • Professional & Vocational
Country of Publication
United States
Edition
2nd edition
Imprint
McGraw-Hill Professional
Pages
288
Publisher
McGraw-Hill Education - Europe
Dimensions
155x231x34
ISBN-13
9780071378321
Product ID
7450675

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