Want to increase your leads, improve your conversion rates and recruit more of your 'ideal' franchisees? Of course you do! Whether you've been in the industry for years, or are in the very early stages of franchising your business, this book will bring you right up to date with the most effective systems and strategies for expanding your franchise network. Through personal experiences, case studies and research findings, Sarah Cook shares her expertise and guides Franchisors through every aspect of recruitment marketing. From branding and budget planning, to Franchisee profiling and implementing really effective Discovery Days, Sarah shows you how to structure your approach and maximise the resources already within your business. Dream, Plan, Reduce Risk and Take Action is the first book ever written specifically on franchise recruitment marketing. The author is a Chartered Marketer and her company, Coconut Creatives, is the first and only marketing company to be accredited by the British Franchise Association. "This book offers incisive advice from an inspirational journey," Clive Allen BSc(Hons), MBA, PGCert, ACMI Programme Leader BA (Hons) Leisure Marketing at Bournemouth University.