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Dynamics of Mass Communication

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Dynamics of Mass Communication

Media in Transition



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Dynamics of Mass Communication: Media in Transition by Joseph R. Dominick
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Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. "Dynamics of Mass Communication" takes a comprehensive and balanced look at the changing world of mass media. The new edition explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the internet. The 11th edition brings students up-to-date on the latest developments in the media world including Facebook, Twitter and other social media; new media business models; e-book readers; online video sites such as YouTube and; the decoupling of advertising from media content; and, many more.

Table of Contents

Brief Contents Part I The Nature and History of Mass Communication Chapter 1 Communication: Mass and Other Forms Chapter 2 Perspectives on Mass Communication Chapter 3 Historical and Cultural Context Part II Media Chapter 4 Newspapers Chapter 5 Magazines Chapter 6 Books Chapter 7 Radio Chapter 8 Sound Recording Chapter 9 Motion Pictures Chapter 10 Broadcast Television Chapter 11 Cable, Satellite and Internet Television Chapter 12 The Internet and the World Wide Web Part III Specific Media Professions Chapter 13 News Gathering and Reporting Chapter 14 Public Relations Chapter 15 Advertising Part IV Regulation of the Mass Media Chapter 16 Formal Controls: Laws, Rules, Regulations. Chapter 17 Ethics and Other Informal Controls Part V Impact of the Media Chapter 18 International and Comparative Media Systems Chapter 19 Social Effects of Mass Communication Glossary Photo Credits Index

Author Biography

Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.
Release date Australia
April 1st, 2010
Country of Publication
United States
11th Revised edition
McGraw Hill Higher Education
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