Business & Economics Books:

E-Marketing

Marketing 04.03
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Paperback / softback
$40.99
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Description

Fast track route to mastering all aspects of e-marketing Covers all the key techniques for successful e-marketing, fromaffiliation marketing to e-mail alerts, and from viral marketing tobanner ads Examples and lessons from some of the world's most successfulbusinesses, including Hotmail, Pepsi and Honda, and ideas from thesmartest thinkers, including Christopher Locke and Seth Godin Includes a glossary of key concepts and a comprehensive resourcesguide ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice. Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making iteasy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.

Author Biography:

STEVE SHIPSIDE has been writing and broadcasting about technology, marketing and business since 1990. He has written for Wired, Revolution, Internet magazine, MacUser, Business 2.0, Campaign, Ads International, The Guardian and The Telegraph
Release date Australia
December 13th, 2001
Audiences
  • General (US: Trade)
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Pages
116
Dimensions
124x174x9
ISBN-13
9781841121994
Product ID
3086728

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