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Eco-Innovations in Emerging Markets on Hardback by Pavel Reyes Mercado
Eco-Innovations in Emerging Markets on Hardback by Pavel Reyes Mercado
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Eco-Innovations in Emerging Markets

Analyzing Consumer Behaviour and Adaptability
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Description

Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers. 

Author Biography:

Pável Reyes-Mercado is a Professor at Anáhuac University, México, where his research focuses upon entrepreneurship, consumer behaviour, and the adoption of technological innovations. Pável also has industry experience at companies such as Alcatel, Coca Cola and HSBC Bank, and is also a member of the Academy of Marketing Science, and the American Marketing Association. 
Release date Australia
June 15th, 2016
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
Edition
1st ed. 2016
Illustrations
1 Illustrations, color; 17 Illustrations, black and white; XXII, 131 p. 18 illus., 1 illus. in color.
Pages
131
Dimensions
148x210x11
ISBN-13
9781137587411
Product ID
25059623

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