This new textbook covers the Business Communication option in the new series of Edexcel Business for GCSE textbooks, which have been developed and written by the experienced examiner, curriculum developer and bestselling author, Ian Marcouse. Edexcel Business for GCSE: Business Communication is written in a lively and accessible manner by a business and ICT expert, who will ensure that students will study the correct topics to the appropriate level of depth, and will motivate and prepare students to achieve the best possible results. Key features of the text include: - Numerous activities and exercises for classroom and homework use - Lots of real life case studies and examples to motivate and engage students - Tips and questions to prepare students for the exam
Table of Contents
Communication 1 The communication model 2 The purpose of communication 3 Barriers to communication 4 The effects of good communication 5 The effects of bad communication Communication with stakeholders of a business 6 Stakeholders 7 Methods of communicating with stakeholders 8 Types of written communication 9 Types of electronic communication 10 Types of oral communication 11 Images used in business communication Business communication tools 12 Word-processing software 13 Video conferencing 14 Business presentations 15 Desk-top publishing (DTP) 16 Organisational charts 17 Email Communication via the web 18 The internet 19 Business websites 20 Creating web pages 21 Domain names and hosting websites 22 Legal obligations of websites 23 Successful business websites
Author Biography
Ian Marcouse is a former senior examiner for a major awarding body and an experienced teacher. He is Founding Editor of Business Review magazine and his previous books include The Complete A-Z Business Studies Handbook, Edexcel Business for GCSE: Introduction to Small Business, and Business Studies for A Level. Nina Rees is a principle examiner for a major awarding body and is Head of ICT at Coedcae School, Llanelli. She is the co-author of OCR Business & Communication Systems for GCSE.
