Elements of Retail Salesmanship

By:

Paul Wesley Ivey

Format:

Paperback

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Description

1928. In this treatise, an attempt is made to present the elements of salesmanship and show how they may be profitably applied to retail selling. The chief reason for the presentation of this book before the public was the many requests that came from salespeople in the department stores where the author lectured, asking for the incorporation of the lecture material in a permanent form. Contents: modern developments; knowing the goods; knowing the customer; elements of personality; selling process; appealing to the imagination; selling by suggestion; store system and method.

Release date Australia

September 10th, 2010

Author

Paul Wesley Ivey

Audience

General (US: Trade)

Country of Publication

United States

Imprint

Kessinger Publishing

Pages

286

Publisher

Kessinger Publishing

Dimensions

280x210x15

ISBN-13

9781162607627

Product ID

9932688

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