The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.
Author Biography
Michael Czinkota Washington, DC; Professor, international business and marketing in the Graduate School of Business; Georgetown University. IIkka Ronkainen Washington, DC; Professor; Georgetown University. Masaaki Kotabe
