Business & Economics Books:

Enterprise and Culture

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Paperback / softback
$93.99
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Description

Enterprise and Culture is a uniquely wide-ranging, insightful and well-informed critical evaluation of the economic and social project of creating an enterprise culture. Colin Gray argues that the failure of small enterprise policy is not just a question of economics, but is also caused by psychological and cultural factors. The book demonstrates that the individualism at the centre of enterprise culture policies is, itself, the main impediment to the successful growth and development of small enterprises.

Author Biography:

Colin Gray is Director of External Affairs at the Open University Business School and Deputy Director-General of the Small Business Research Trust. His publications include Small Business in the Big Market (1992) and The Barclays Guide to Growing the Small Business (1990).
Release date Australia
February 28th, 2007
Author
Audiences
  • Postgraduate, Research & Scholarly
  • Undergraduate
Pages
216
Dimensions
156x234x12
ISBN-13
9780415439589
Product ID
2157196

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