"Entrepreneurial Small Business" ("ESB") provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.
Table of Contents
Part 1: Entrepreneurs, Ideas and Plans: The Basis of Small Business Chapter 1Small Business: Its Opportunities and Rewards Chapter 2Small Business Environment: Managing External Relations Chapter 3Small Business Entrepreneurs: Characteristics and Competencies Chapter 4Small Business Ideas: Creativity, Opportunity, and Feasibility Appendix: A Sample Feasibility Study: Pet Elan Chapter 5Small Business Entry: Paths to Part-Time Entrepreneurship Chapter 6Small Business Entry: Paths to Full-Time Entrepreneurship Chapter 7Small Business Strategies: Imitation with a Twist Appendix: 5 Steps to an Industry Analysis: Retail Shoe Store Chapter 8Business Plans: Seeing Audiences and Your Business Clearly Appendix: Example Cover Letter and Resume Appendix: My Libros.com Business Plan Part 2:Marketing in the Small Business Chapter 9Small Business Marketing: Product and Pricing Strategies Chapter 10Small Business Promotion: Capturing the Eyes of Your Market Chapter 11Small Business Distribution and Location Chapter 12Marketing Plans: Saying How You'll Get Sales Appendix: A Marketing Plan: PizzMo Part 3: Cash, Accounting, and Finance in the Small Business Chapter 13Small Business Accounting: Projecting and Evaluating Performance Chapter 14Cash: Lifeblood of the Business Appendix: Completing a Bank Reconciliation Chapter 15Small Business Finance: Using Equity, Debt, and Gifts Chapter 16Assets: Inventory and Operations Management Chapter 17Small Business Protection: Risk Management and Insurance Appendix: Economic Order Quantity Appendix: Time Value of Money and Discounted Cash Flow Analysis Part 4: Management and Organization in the Small Business Chapter 18 Legal Issues: Recognizing Your Small Business Needs Chapter 19Human Resource Management: Small Business Considerations Chapter 20Achieving Success in the Small Business Cases 1Brothers Going Separate Ways or Not? 2G & R Garden Center: Lawn Care Services Division 3Real Estate Millionaires of Memphis 4Big Business in a Small Rural City 5The Ambitious College Kid Who Just Can't Wait 6The Grande General Store, Est. 1948 - It's Time to Sell 7The Computer Guru: A One-Man Show or an Empire? 8The Old Timer's Woodstove Shop 9The House of Wine - Grand Opening 10Saunders and Company, Inc., An International Entrepreneurial Enterprise 11S & Z East Coast Importers 12The Wallingford Bowling Center 13Parker Mountain Products, Inc. 14Nate Mower & Son, Residential Plumber(s) 15The Landlords: Investments in Commercial Real Estate 16Richard Harris and Harris Homes 17The House of Wine (revisited) 18Eli Associates: Professional Writers, Speakers, Consultants 19Wayne Manor Comix 20The Daughter of the Immigrant 21George Washington Case