Starting a business is hard. The challenge of this era is not the lack of information but the abundance of it. There is so much information out there about anything that it has become very confusing. The irony however is in that with so much information, there are still so many problems to be solved and needs to be met as more people in the developing worlds are becoming poorer for their inability to find empowering information to help change their lives. The answer to the serious challenges mentioned here lay in the entrepreneurial and small business development in all sectors of the economy. Entrepreneurship and starting any business has to do with four most important factors - passion and interest, the market (problems to solve and needs to meet), the know-how and the resources. These are factors that every entrepreneur and business owner must understand if they want to establish profitable and sustainable businesses. There are so many books on entrepreneurship and yet there is still a high failure rate among start-ups, more than 80% to be precise within 36 months of operation. Why is this so? The experts through a huge body of articles indicate the know-how and cash flow problems as the major causes for such failures. In this book "Entrepreneurs and Start-Ups: The Fundamental Truths", the author is highlighting another factor that contribute immensely to this terrible statistics which very experts have mentioned - the foundation of the business. In any building construction, if the foundation is not right, the building is bound to fall. Some take time to fall and others fall pretty very soon. "Entrepreneurs and Start-Ups: The Fundamental Truths" highlights the importance of the ability to identify problems with the readiness to create solutions as the key to designing, planning and launching profitable and sustainable businesses. The guidance and advises offered in this book are direct, realistic and actionable. The book points to our inherent abilities to do benevolent things which we for some reasons choose not to do. The author is a firm believer in humanity's ability to do great things.Responsible entrepreneurship is not only about making money but more about providing solutions to problems and meeting needs in whichever form or shape they may be. The author views entrepreneurship as a calling. There is power in doing what responsible entrepreneurs do and with great power comes great responsibility. The author in "Entrepreneurs and Start-Ups: The Fundamental Truths" highlights humanity's inherent ability to find solutions to problems that exist, be it in business and in the environment or meeting societal needs. The author in this book addresses the fundamental foundational issues that are seldom mentioned in the discussions regarding start-up failures. "Entrepreneurs and Start-Ups: The Fundamental Truths" highlights both the human and the business expectations of entrepreneurial attributes which are critical for the success of any enterprise. It is part of the Responsible Entrepreneurs project which seeks to build knowledgeable, capable and responsible entrepreneurs.