Entrepreneurs of Profit and Pride

From Black-Appeal to Radio Soul

By:

Mark Newman

Format:

Hardback

Series:

Media & society series

Show Hide Adult Content

$262.99

Available from supplier

Usually ships in 3-4 weeks

0 in Trolley

Price Match

Wrap this item as a gift ($5.90) - add a free gift card on the next page

Buy Now, Pay Later with:

4 payments of $65.75 with Afterpay Learn more

Availability

Delivering to:

Estimated arrival:

Around 4-14 June using International Courier

Description

Although much has been written about the golden days of radio, Entrepreneurs of Profit and Pride is the first book to examine the black radio industry. This book traces the development of black radio programming which began when the concept of black appeal first occured to certain entrepreneurs, a concept that played a pivotal role in the rise of cultural pride and soul. Through the case studies of three representative black radio stations, Newman reveals the evolution of programming practices dictated not only by pride but by profits gained through successful marketing. A unique feature of this book is the inclusion of business considerations into a cultural analysis of the medium. The book begins with a discussion of how poor communications to black audiences in early network broadcasting led to the creation of black-appeal narrowcasting. The author probes the patterns of development in black programming and assesses the impact of that programming on soul consciousness. In addition, the book discusses individuals in the history of black radio, marketing to a minority audience, and the role of media in society as a seller of products and culture.

Author Biography:

MARK NEWMAN is currently Visiting Assistant Professor at the University of Illinois at Chicago.

Release date Australia

December 13th, 1988

Author

Mark Newman

Audiences

Postgraduate, Research & Scholarly
Undergraduate

Interest Age

From 7 to 17 years

Pages

208

Series

Media & society series

Dimensions

156x234x12

ISBN-13

9780275928889

Product ID

14612001

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here