Dr. David Stokes is Director of Enterprise and Innovation, Kingston University and Associate Director of the Small Business Research Centre at Kingston Business School. Following education at Oriel College, Oxford and the City University Business School, his management career has been with large and small enterprises in the private and public sectors. He combines an academic and a practical involvement with small and medium-sized enterprises and entrepreneurship education amongst students and staff of all disciplines. He is Chairman of an electronics manufacturing company that he co-founded and non-executive director of an IT marketing business. He is also the author of Small Business Management and Entrepreneurship, also published by Thomson Learning. Martha Mador has 15 years experience in Higher Education as programmes developer and manager, lecturer and researcher. She developed the WestFocus Entrepreneurship Centre, Knowledge London, and the Kingston University Entrepreneurship Centre. Her previous experience includes Marketing Services Management in cable and satellite tv.