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Introducing a major new resource for modern entrepreneurship courses, Entrepreneurship unpacks the theory and practice of enterprise for students, revealing its capabilities and limitations, the processes and the skills, to provide the complete introduction for today's courses.
The text employs a flexible 3-part structure - starting with entrepreneurship as a process, the entrepreneur as a person, and finally how entrepreneurs create value - to acknowledge that entrepreneurship unfolds in a wide range of diverse contexts.
Reflecting the rapid growth of the course and the accompanying pressures on lecturers and students, the highly experienced author team deploy a comprehensive pedagogical framework throughout every chapter accompanied by a full set of online lecturer support materials, while a unique set of integrative cases prepared by international academics help consolidate key themes and learning objectives.
Dr. David Stokes is Director of Enterprise and Innovation, Kingston University and Associate Director of the Small Business Research Centre at Kingston Business School. Following education at Oriel College, Oxford and the City University Business School, his management career has been with large and small enterprises in the private and public sectors. He combines an academic and a practical involvement with small and medium-sized enterprises and entrepreneurship education amongst students and staff of all disciplines. He is Chairman of an electronics manufacturing company that he co-founded and non-executive director of an IT marketing business. He is also the author of Small Business Management and Entrepreneurship, also published by Thomson Learning. Martha Mador has 15 years experience in Higher Education as programmes developer and manager, lecturer and researcher. She developed the WestFocus Entrepreneurship Centre, Knowledge London, and the Kingston University Entrepreneurship Centre. Her previous experience includes Marketing Services Management in cable and satellite tv.