Background: In February 2005, Pathe Films (Chicken Run, Girl with a Pearl Earring, amongst many others) release The Magic Roundabout, a full-length CGI film featuring, not only the well-loved characters from the original t.v. series, but also introducing two new ones. They are voiced by an all-star cast including Robbie Williams, Kylie Minogue and Joanna Lumley. Oxford University Press have published a number of educational products to tie in with the film under the imprint 'Learn with The Magic Roundabout'. Ermintrude's Book of Friends is the 3rd title in the series of concept books. Each spread shows a Magic Roundabout character in need of help and how a friend comes to the rescue. The book takes a fun look at the importance of friends for the very young. It is bright and modern and illustrated by vibrant CGI images of the characters from The Magic Roundabout. A sheet of stickers comes as part of the book and there are special picture frames to stick the sticker on to the right page.