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Essentials of Strategic Management

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Essentials of Strategic Management

The Quest for Competitive Advantage

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Paperback

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Essentials of Strategic Management: The Quest for Competitive Advantage by John Gamble
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Description

"Essentials of Strategic Management" responds head-on to the growing requests by business faculty for a concisely-written strategic management text that's robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; it simplifies the task of demonstrating student learning through course embedded assessment; the concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, the text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

Table of Contents

PART ONE: Strategy, Corporate Entrepreneurship, and Leadership 1.Strategy and the Quest for Competitive Advantage 2.Leadership and the Strategic Management Process 3.Evaluating a Company's External Environment PART TWO: Factors Shaping Strategic Choices 4.Internal Situation Analysis: Evaluating a Company's Resources, Cost Position, and Competitive Strength 5.The Five Generic Competitive Strategies PART THREE: Executing the Strategy 6.Supplementing the Chosen Competitive Strategy- Other Important Business Strategy Choices 7.Strategies for Competing in International Markets PART FOUR: Beyond Competitive Strategy 8.Strategies for Multibusiness Corporations 9.Ethical Business Strategies, Corporate Social Responsibility, and Environmental Sustainability 10.Superior Strategy Execution-Another Path to Competitive Advantage PART FIVE: Cases in Strategic Management 1.Mystic Monk Coffee 2.Whole Foods Market in 2008: Vision, Core Values, and Strategy 3.Competition in the Golf Equipment Industry in 2009 4.Competition in the Movie Rental Industry in 2008: Netflix and Blockbuster Battle for Market Leadership 5.Dell Inc. in 2008: Can It Overtake Hewlett-Packard as the Worldwide Leader in Personal Computers? 6.Apple Inc. in 2009 7.Nintendo's Strategy in 2009: The Ongoing Battle with Microsoft and Sony 8.Google's Strategy in 2009 380 9.SkyWest, Inc. and the Regional Airline Industry in 2009 Section B: Corporate Strategy in Multibusiness Companies 10.PepsiCo's Diversification Strategy in 2008 11.Adidas in 2009: Has Corporate Restructuring Increased Shareholder Value? Section C: Implementing and Executing Strategy 12.Robin Hood 13.Wal-Mart Stores Inc. in 2008: Management's Initiative to Transform the Company and Curtail Wal-Mart Bashing 14.Southwest Airlines in 2008: Culture, Values, and Operating Practices Section D: Business Ethics and Social Responsibility 15.Countrywide Financial Corporation and the Subprime Mortgage Debacle

Author Biography

Thompson's teaching experience includes 25+ years at the University of Alabama, and 3 years at Virginia Polytechnic Institute and State University. He earned a BS in Liberal Arts and a PhD in Economics from the University of Tennessee. He is a member of the American Economic Association, the Academy of Management, and the Southern Management Association. He has also served on the editorial boards of a number of journals, including the Journal of Economics and Finance, the Journal of Management, the Journal of Management Case Studies, and the Journal of Management Issues.
Release date Australia
February 1st, 2010
Country of Publication
United States
Edition
2nd Revised edition
Illustrations
illustrations
Imprint
McGraw Hill Higher Education
Pages
592
Dimensions
204x254x22
ISBN-13
9780078137143
Product ID
3669415

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