Questions are being increasingly asked about the value and impact of learning and development investments; reasonable questions but ones that are difficult but not impossible to answer. There has been a significant growth in interest around the world in evaluation, in learning to measure learning and development programme impact and in good practice in reporting learning investment results in business terms. Measuring the impact of workplace learning and development on organisational goals is essential if investment is to be justified. This book focuses on European learning and development systems, practices, and organisational structures and recognises the specific challenges of implementing the methodology in different European countries. It incorporates practical case studies and the experience of implementations in European organisations, public as well as private. Jack Phillips has developed the gold standard of ROI and measurement methodologies in workplace learning and development and he is globally recognised as the leading expert. Jane Massy is a leading expert in evaluation of education and training in Europe.
The significant value of this book is that it brings Jack's model and expertise together with someone who is evaluating learning in European public and private organisations and has over a decade of experience of evaluation in education and training.
Jack J. Phillips, PhD, is a world-renowned expert on measurement and evaluation and chair of the ROI Institute, Inc., which provides consulting services, workshops and keynote addresses for Fortune 500 companies and major organizations around the world. He developed the ROI MethodologyT, a revolutionary process that provides bottom-line figures and accountability for all types of training, performance improvement, human resources and technology programs and is used worldwide by corporations, governments and non-profit organizations. His expertise in measurement and evaluation is based on nearly thirty years of corporate experience in five industries. He has served as training and development manager at two Fortune 500 firms, senior HR officer at two firms, president of a regional federal savings bank, and management professor at a major state university. Phillips is the author or editor of more than 30 books and more than 100 articles.