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Everlasting Light Bulbs

How Economics Illuminates the World
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Description

Can economics be fun? Is it relevant to everyday life? John Kay believes passionately that the answer to both questions is yes and in this collection of essays, based on his widely acclaimed Financial Times columns, he sets out to prove it. In this book, you will learn why modern advertisements frequently convey no information, understand that tailgating drivers and hedge fund managers are victims of the same illusions, appreciate the inefficiency of Christmas giving, and benefit from the economic lessons of a romantic evening at the Elizabeth restaurant thirty years ago. You will find here acerbic commentary on the boom and bust in financial markets, a wide ranging guide to the latest economic ideas, and a demonstration that complex analysis can be made accessible through lucid exposition and dry humour.

Author Biography:

John Kay has been a professor at London Business School, Oxford University and the London School of Economics, directory of a think tank, founder of a successful business and a director of several public companies. He is the author of several books, many articles, and contributes a weekly column to the Financial Times. He commutes between London, Oxfordshire and the South of France.
Release date Australia
September 20th, 2004
Author
Audiences
  • General (US: Trade)
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Country of Publication
United Kingdom
Illustrations
b/w illus
Imprint
The Erasmus Press Ltd
Pages
184
Publisher
The Erasmus Press Ltd
Dimensions
200x130x15
ISBN-13
9780954809300
Product ID
2095219

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