Business & Economics Books:

Exchange Behavior in Selling and Sales Management


Paperback / softback

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Exchange Behavior in Selling and Sales Management by Peng Sheng
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Exchange Behavior in Selling and Sales Management presents a pragmatic and easy-to-implement framework for the successful operation of selling and sales management. Focused specifically on the value-exchange behavior of buyers and sellers, the book is composed of eight fundamental building blocks, which provide: * A revolutionary framework to describe the dynamics of consumer and organizational buying processes * A scientific, analytical approach to the personal elements in selling * A much needed insight into the personal interactions between buyers and sellers, both the implicit and explicit * A new and unique structure which integrates psychographic data mining and modeling techniques in a sales context, for the first time Exchange Behavior in Selling and Sales Management reflects selling and sales management practices within the field, based upon the extensive experience of the authors and other contributors. It is essential reading for advanced students, practitioners and researchers in sales and marketing.

Author Biography

By Aziz Guergachi, Associate Professor, Ryerson University, Toronto, Canada; and Peng Sheng, Visiting Professor, North University of China; CEO, Beijing Time Sonic Technology Co. Ltd.
Release date Australia
January 15th, 2008
Country of Publication
United Kingdom
Butterworth-Heinemann Ltd
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