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Export Marketing for a Small Handicraft Business

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Export Marketing for a Small Handicraft Business


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Export Marketing for a Small Handicraft Business by Edward Millard
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Small-scale handicraft producers often lack adequate marketing experience or support structures, particularly for exporting. Written in jargon-free language, this book provides information to help producers export more effectively. It includes how to reach and maintain contact with customers, design and production for overseas markets, presentation and packaging, quality control, supplying to specification and the various formalities and documentation involved in exporting.

Author Biography

Millard leads the capacity building and partner development work that facilitates application by farmers of the best management practices of Sustainable Agriculture Network (SAN) standards. He was a business development manager for Oxfam Fair Trade for 14 years and Conservation International for 11 years. In both roles, he spent extensive time in Africa, Asia and Latin America supporting small-scale producers to improve their competitiveness and open new markets
Release date Australia
January 1st, 1996
Country of Publication
United Kingdom
2nd Revised edition
ITDG Publishing
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