Small-scale handicraft producers often lack adequate marketing experience or support structures, particularly for exporting. Written in jargon-free language, this book provides information to help producers export more effectively. It includes how to reach and maintain contact with customers, design and production for overseas markets, presentation and packaging, quality control, supplying to specification and the various formalities and documentation involved in exporting.
Millard leads the capacity building and partner development work that facilitates application by farmers of the best management practices of Sustainable Agriculture Network (SAN) standards. He was a business development manager for Oxfam Fair Trade for 14 years and Conservation International for 11 years. In both roles, he spent extensive time in Africa, Asia and Latin America supporting small-scale producers to improve their competitiveness and open new markets