Vicki Harman is a Senior Lecturer in Sociology at University of Surrey. Her research interests include family life in contemporary Britain and social divisions including gender, social class and ethnicity. Vicki has conducted qualitative research into food practices within families, focusing on feeding the family on a low or reduced income and parents’ perspectives of preparing lunchboxes for their children. She has published her research in journals including Sociology, Ethnic and Racial Studies, Identities: Global Studies in Culture and Power, Young Consumers, International Journal of Consumer Studies and the British Journal of Social Work. Benedetta Cappellini is a Senior Lecturer in Marketing and Consumer Behaviour at Royal Holloway, University of London. Her research interests are in food consumption, material culture, family consumption and motherhood and consumption. She has published in journals including Sociology, The Sociological Review, Consumption, Markets and Culture, Journal of Marketing Management, Journal of Business Research, Journal of Consumer Behaviour and Advances in Consumer Research. She is the co-editor of The Practice of the Meal: Families, food and the market place (Routledge, 2016). Charlotte Faircloth is a Lecturer in the Sociology of Gender at University College London. Her research interests include parenthood, infant feeding, gender, intimacy and equality. She has published in journals including Sociology, The Sociological Review, Health, Risk and Society and Ethnos. She is the author of Militant Lactivism? Attachment parenting and intensive motherhood in the UK and France (Berghahn Books, 2013), co-author of Parenting Culture Studies (Palgrave, 2014) and co-editor of Parenting in Global Perspective: Negotiating ideologies of kinship, self and politics (Routledge, 2013).