On the eve of his 40th birthday, Rich Roll was in bad shape. His days were filled with work, stress, and junk food, and his nights were spent on the couch, remote in hand. Taking out the trash was the closest he came to exercise, and, at 50 pounds overweight, a walk up the stairs left him winded. He decided it was time to make a change. After undergoing a diet detox, adopting a vegan lifestyle, and pushing his fitness regimen to undreamed-of heights, he was profiled by Men's Fitness as one of the world's 25 fittest men. Among Roll's many jaw-dropping athletic feats- he completed the unprecedented "Epic 5"--five back-to-back Ironman-distance triathlons on five different Hawaiian islands in under a week--an achievement many said was impossible. This is the story of that remarkable transformation, a complete physical and spiritual rejuvenation that proves that anyone can "find ultra" if they know how. "FindingUltra blends Rich Roll's story of superhuman personal transformation with an amazingly practical guide to plant-based living. It's also an enlightened manifesto for anyone wanting to transform their life."-Dan Buettner, National Geographic Fellow and New York Times bestselling author of the Blue Zones books "An incredible story of mental, emotional, and physical endurance."-Michael Greger, MD, FACLM, New York Times bestselling author of How Not to Die On the night before he was to turn forty, Rich Roll experienced a chilling glimpse of his future. Nearly fifty pounds overweight and unable to climb the stairs without stopping, he could see where his current sedentary life was taking him-and he woke up. Plunging into a new routine that prioritized a plant-based lifestyle and daily training, Rich morphed-in a matter of mere months-from out of shape, mid-life couch potato to endurance machine. FindingUltra recounts Rich's remarkable journey to the starting line of the eliteUltraman competition, which pits the world's fittest humans in a 320-mile ordeal of swimming, biking, and running. And following that test, Rich conquered an even greater one- the EPIC5-five Ironman-distance triathlons, each on a different Hawaiian island, all completed in less than a week. One of Men's Fitness Magazine's "25 Fittest Men in the World," Rich has become one of themost recognized advocates of plant-based living. In this newly revised and updated edition, he shares the practices, tools, and techniques he uses for optimal performance, longevity, and wellness, including diet and nutrition protocols. Rich reflects on the steps he took to shift his mindset and leverage deep reservoirs of untapped potential to achieve success beyond his wildest imagination, urging each of us to embark on our own journey of self-discovery.