Business & Economics Books:

FinTech Strategy

Linking Entrepreneurship, Finance, and Technology
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$405.99
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Description

This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UN’s Sustainable Development Goals. This book, linking theory with practical application, offers scholars a comprehensive strategic view on FinTech from effectual, causal, and entrepreneurial innovation standpoints.

Author Biography:

Pável Reyes-Mercado is professor at Universidad Anáhuac, Mexico, where his research focuses upon the adoption of innovations, technology-enabled marketing, and entrepreneurial marketing. He is the author of Eco-Innovations in Emerging Markets and co-editor of Reverse Entrepreneurship in Latin America.
Release date Australia
July 9th, 2021
Audience
  • Professional & Vocational
Edition
1st ed. 2021
Illustrations
2 Illustrations, color; 20 Illustrations, black and white; XXV, 200 p. 22 illus., 2 illus. in color.
Pages
200
ISBN-13
9783030539443
Product ID
33565186

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