Also known as `entry modes' or `foreign market servicing methods', foreign operation methods are critical criteria for companies' ability to function in the international business arena. This comprehensive and accessible textbook explores the characteristics, choice, utilization and management of foreign operation methods.
The book provides an extended analysis of the various foreign operation mode options, including those that have, until now, received relatively cursory treatment. Issues such as international licensing, franchising, outsourcing, project operations and management contracts are also discussed. In addition to providing an overview of the various theoretical perspectives on foreign operation mode choice, a treatment of emerging strategy concerns such as mode combinations and mode switching is included.
Featuring a thorough overview of the various theoretical perspectives on foreign operation mode choice and use, and treatment of emerging strategy concerns such as mode combinations and mode switching, this textbook provides a somewhat broader coverage of foreign operation methods than current literature has offered until now. It will prove invaluable for a wide-ranging readership encompassing undergraduate and postgraduate students, academics and practitioners in the field of international business.
Lawrence S. Welch, Professor, Melbourne Business School, Australia, Gabriel R.G. Benito, Professor, BI Norwegian Business School, Norway and Bent Petersen, Professor of International Business, Copenhagen Business School, Denmark