Cult bestseller, new buzz word..."Freakonomics" is at the heart of everything we see and do and the subjects that bedevil us daily: from parenting to crime, sport to politics, fat to cheating, fear to traffic jams. Asking provocative and profound questions about human motivation and contemporary living and reaching some astonishing conclusions, "Freakonomics" will make you see the familiar world through a completely original lens.
Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? How did the legalization of abortion affect the rate of violent crime?
These may not sound like typical questions for an econo-mist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the riddles of everyday life--from cheating and crime to sports and child-rearing--and whose conclusions turn conventional wisdom on its head. "Freakonomics" is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist.
They usually begin with a mountain of data and a simple question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics. Through forceful storytelling and wry insight, Levitt and Dubner show that economics is, at root, the study of incentives--how people get what they want, or need, especially when other people want or need the same thing.
In "Freakonomics," they explore the hidden side of . . . well, everything. The inner workings of a crack gang. The truth about real-estate agents. The myths of campaign finance. The telltale marks of a cheating schoolteacher. The secrets of the Klu Klux Klan. What unites all these stories is a belief that the modern world, despite a great deal of complexity and downright deceit, is not impenetrable, is not unknowable, and--if the right questions are asked--is even more intriguing than we think.
All it takes is a new way of looking. "Freakonomics" establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But "Freakonomics" can provide more than that. It will literally redefine the way we view the modern world.
Accolades
Shortlisted for Financial Times/Goldman Sachs Business Book of the Year Award 2005.
Author Biography
Steven Levitt, the man with 'the most interesting mind in America' (Malcolm Gladwell), is the rogue economist whose controversial ideas have caused a sensation on both sidea of the Atlantic. In Freakonomics he joins forces with Stephen Dubner, New York Times and New Yorker journalist and bestselling author of Turbulent Souls and Confessions of a Hero Worshiper, to create a gripping, revolutionary new take on the world.
