Free Gift Inside!!

Forget the Customer. Develop Marketease

By:

Stephen Brown

Format:

Paperback / softback

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Description

Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. * Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas * A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing

Author Biography:

Although his name is unfamiliar to most managers, Stephen Brown is the Antichrist of marketing academia. He is disdainful of customer-centric approaches to marketing and, as a consequence, has clashed publicly with numerous luminaries. Professor of Marketing Research at the University of Ulster, Stephen has held visiting positions at Northwestern University, the University of California and the University of Utah, among others. He has written or co-edited 13 books, including Marketing Apocalypse, Postmodern Marketing and Romancing the Market. His papers have been published in Harvard Business Review, Journal of Marketing, Journal of Advertising, Business Horizons and many more, winning various awards along the way. Additional information is available on his website, www.sfxbrown.com

Release date Australia

September 19th, 2003

Author

Stephen Brown

Audiences

General (US: Trade)
Professional & Vocational
Tertiary Education (US: College)

Pages

304

Dimensions

157x237x24

ISBN-13

9781841125466

Product ID

2469249

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