Fresh Air

Marketing Gurus on Radio

By:

Mark Ramsey

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Paperback / softback

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Description

The radio industry is on a collision course with its future. What's the best way to market our stations - and the industry itself as new opportunities and challenges swirl around us? Those are the questions posed to many of America's top marketing gurus who take a fresh look at our industry through their expert lenses. Fresh Air is an essential manual on marketing radio stations and the radio industry. It's a guide to successful marketing that no radio broadcaster should be without.

Release date Australia

November 24th, 2005

Author

Mark Ramsey

Audience

General (US: Trade)

Pages

112

Dimensions

127x203x7

ISBN-13

9780595376582

Product ID

1802698

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