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From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names by Evan Morris
From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names by Evan Morris
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From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names

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Description

A history of 150 recognized brand names, written by the creator of the award-winning "Word Detective" Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration behind the identities of everyday products, challenges urban myths, and recounts how respected brands have been compromis

Author Biography:

Evan Morris is the author of the syndicated newspaper column (and award-winning Web site) The Word Detective (www.word-detective.com). His previous books include The Book Lover's Guide to the Internet, The Word Detective, and the forthcoming Makin' Whoopee. He lives in Millersport, Ohio. Morris died at age 67 after a two-year battle with cancer.
Release date Australia
November 9th, 2004
Author
Audience
  • General (US: Trade)
Interest Age
From 12 to 17 years
Pages
192
Dimensions
127x203x12
ISBN-13
9780743257978
Product ID
1934721

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