Non-Fiction Books:

From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names

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Paperback / softback

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From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names by Evan Morris
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Description

A history of 150 recognized brand names, written by the creator of the award-winning "Word Detective" Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration behind the identities of everyday products, challenges urban myths, and recounts how respected brands have been compromis
Release date Australia
November 15th, 2004
Author
Country of Publication
United States
Imprint
Touchstone
Pages
192
Dimensions
127x203x12
ISBN-13
9780743257978
Product ID
1934721

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