It is time for an intellectual property wake-up call! Think intellectual property doesn't affect you or your business? Think again! As technology changes, intellectual property is affecting more people than ever before. If you have a big idea, you need to know your rights and how to protect them. What are trademarks, copyright, design rights, trade secrets and patents? How do you prove that you were first with your ideas? What can you do if someone copies your ideas? How can you strategically build an intellectual property portfolio? Intellectual property expert, Frederick Mostert, cuts through complicated concepts and presents simple, practical advice so you can understand, exploit and protect your rights and make the most of your ideas. This book will guide you through why, when and how to safeguard your ideas, strengthen your rights and maximise their value. With these straightforward tips you can protect, profit and prosper.