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Financial Times Essential Guide to Business Writing, The by Ian Atkinson
Financial Times Essential Guide to Business Writing, The by Ian Atkinson
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Financial Times Essential Guide to Business Writing, The

How to write to engage, persuade and sell
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Description

Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective. It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.  

Author Biography:

Ian Atkinson is a multi award-winning creative director at one of the UK’s biggest agency groups. He’s written copy in every major medium and for some of the best-known brands in their sectors – including Avis, Barclays, Dyson, Macmillan, National Geographic, Oxfam, Sky and Zurich. He’s also written, edited or critiqued hundreds of business proposals, plans, presentations, pitch documents and marketing materials. Ian has a degree in psychology.
Release date Australia
November 1st, 2011
Author
Audience
  • Professional & Vocational
Pages
184
Dimensions
138x12x214
ISBN-13
9780273761136
Product ID
10843392

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