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"Getting Results From Your Analyst Relations Strategies" takes the many myths and half-truths surrounding industry analysts and exposes them through real-world examples. Louis Columbus' eighteen years of IT experience and over three years as an industry analyst translates into valuable advice for anyone looking to make the most of their investment in industry analysts. "Getting Results From Your Analyst Relations Strategies" covers: Best and worst practices in analyst relations. Answers the question: Are Analysts Ethical? Building analyst relationships that deliver sales results. Defining an analyst relations strategy that delivers solid ROI. Why Public Relations and Analyst Relations are widely different. "Getting Results From Your Analyst Relations Strategies" exposes the many worst practices companies make when trying to get analysts onboard with their vision and plans.