Takes public speaking to a higher level with a new audience-centered approach that combines aspects of ancient Greek rhetorical practice with proven modernday communication techniques. Trade paperback is a more natural format for such a broad-gauged, practical, self-help book and the topic and treatment lend themselves to strong backlist potential. New subtitle is more commercial and will open the book to a broader market. Fills a gap in this market with a more sophisticated treatment of public speaking. Most books in this genre are gimmicky, "tips & tricks" books. Morgan's offers both a more historical treatment of public speaking alongside practical guidelines. "Kinesthetic" speaking involves actively "listening" to your audience with your whole body, and is the element of public speaking that moves audiences to action. This book teaches managers of all levels how to successfully use this type of public speaking to engage audiences of any size, intellectually, emotionally, as well as physically.