Guerrilla Advertising

By:

Jay Conrad Levinson

Format:

Paperback / softback

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Description

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness.Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

Author Biography:

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Release date Australia

June 8th, 1994

Author

Jay Conrad Levinson

Audience

General (US: Trade)

Pages

324

Dimensions

162x238x20

ISBN-13

9780395687185

Product ID

13769197

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