Hashtags and Headlines

Name: Hashtags and Headlines
SKU: 31787844
Price: 158.99 AUD
Availability: InStock

Marketing for School Leaders

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Hardback

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Description

Today’s administrators need to understand why, when, where, and how to market their schools to continue to serve their communities in the rapidly-changing educational climate. This book will highlight effective and tangible marketing practices for k-12 educators. The book is envisioned to be very reader friendly and offer practical solutions to current challenges that school leaders are facing. The authors envision school leaders being able to open the book and start applying the information. The book offers ideas and solutions to marketing challenges both big and small. It will also walk administrators through the process of establishing a marketing plan specific to educational contexts, help them navigate their competitive environment, and address marketing communication issues ranging from social media to crisis planning.

Author Biography:

Deidre M. Pettinga, MBA, MA, PhD has more than thirty years professional marketing experience which run the spectrum from applied to theoretical. She has worked as Chief Marketing Officer for a national nonprofit, and has taught marketing at the college level for more than twenty years. Azure D.S. Angelov, Ph.D. has more than 20 years practical and theoretical experience in p-20 education. She has written numerous books and peer reviewed articles, educated thousands of future teachers and educational leaders, and brought in over $78 million in grant awards for schools. David F. Bateman, PhD, is a professor in the Department of Educational Leadership and Special Education at Shippensburg University of Pennsylvania. He uses his knowledge of litigation relating to special education to assist school districts in providing appropriate supports for students with disabilities and to prevent and to recover from due process hearings.

Release date Australia

February 21st, 2020

Author

Audiences

Primary & Secondary Education
Professional & Vocational

Pages

130

Dimensions

159x237x14

ISBN-13

9781475853049

Product ID

31787844

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