The definitive text on health promotion, this book covers both the knowledge-base and the process of planning, implementing and evaluating successful health promotion programmes. This new edition features a companion website developed with an international team of contributors to support teaching and enhance learning. The website provides: * 14 new and original international case studies of health promotion in action * Example discussion questions to encourage critical reflection in seminars and assessments * Free SAGE journal articles which support evidence-based learning. Recent developments are covered throughout this third edition on topics such as asset-based approaches, mental health promotion and the use of social media in promoting health.

Author Biography

Ruth Cross is a nurse by profession with 10 years nursing experience in acute and emergency medicine and HIV/AIDS. She has a BSc in Psychology, an MSc in Health Education and Health Promotion, Postgraduate Certificate in Higher Education and a PhD in the social construction of risk in health by young women and the implications of this for health promotion policy and practice. She has lived and worked in Sub-Saharan Africa and maintains an interest in the health issues of that region, working as course leader for the MSc Public Health Promotion course in both Zambia and Ghana. She is involved in numerous research projects within the Centre for Health Promotion Research including the Young Women's Risk and Resilience Evaluation and the Sustainable Sunderland Evaluation. Her research interests include qualitative methods of investigation and the relationship between theory and practice. Her teaching interests are varied; she co-leads on the Health Communication module, contributes to the Research and Professional Practice modules and supervises master's students' dissertations. She contributes to many other undergraduate and postgraduate programmes including physiotherapy, dietetics, occupational therapy and childhood studies. James Woodall is a Senior Lecturer and the Co-Director of the Centre for Health Promotion Research. He is also the Course Leader for the MSc Public Health - Health Promotion programme (UK course). His research interest is offender health, particularly health promotion in prison settings. He completed his PhD in 2010, which examined the health promoting prison and how values central to the health promotion discourse are applied to the context of imprisonment. He has since published a number of peer-reviewed articles based on his PhD. He has also published work on young offenders and mental health, the role of prison visitors' centres for supporting prisoners' families and research exploring prisoners' lay views on health. He continues to focus his research attention on the health of the prison population. As Co-Director of the Centre for Health Promotion Research, he is also involved in broader health promotion research projects such as oral health promotion and men's health research. He currently teaches on the MSc Public Health - Health Promotion programme and contributes to other undergraduate and postgraduate areas in the Faculty of Health and Social Sciences.