Business & Economics Books:

Herausforderungen Fur Die Europaische OTC-Industrie

Chancen Und Risiken
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Paperback
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Description

Freddy Santermans zeigt, dass die europaische OTC-Industrie zum lange erwarteten Wachstum und zum entscheidenden Durchbruch der Selbstmedikation einen aktiven Beitrag leisten muss. Zu den wesentlichen Faktoren zahlen Schwerpunktverlagerungen: vom Produkt zum Kunden, vom Arzneimittelhersteller zum Anbieter integrierter Service-Pakete, vom Einzelunternehmen zum Netzwerkpartner."

Author Biography

Dr.-Ing. Freddy Santermans promovierte an der Staatlichen Technischen Universitat Moskau. Er ist Regional Director International Trade Business bei VIATRIS GmbH & Co. KG (ehemals ASTA Medica AG) Deutschland."
Release date Australia
December 1st, 2004
Audience
  • General (US: Trade)
Country of Publication
United Kingdom
Edition
2004 ed.
Illustrations
black & white illustrations, colour illustrations, black & white tables, bibliography
Imprint
Deutscher Universitatsverlag
Pages
209
Publisher
Deutscher Universitatsverlag
Dimensions
170x240x12
ISBN-13
9783824408009
Product ID
27115979

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