Business & Economics Books:

High Rise and Fall

The Making of the European Real Estate Industry



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High Rise and Fall by Andrea Carpenter
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High Rise and Fall tells the story of how the European property market reached unprecedented levels of success, whilst making mistakes that it failed to see until it was too late. Drawing on her unique experience as both former editor of EuroProperty and Interim Chief Executive at INREV, Andrea Carpenter explains how the European commercial property industry transformed from a local small-scale business to an international, financially sophisticated, multi-billion-euro industry that was ultimately devastated by the 2008 crash. In her highly readable style, Carpenter outlines how the mid-1990's saw the birth of a new attitude to property investing in the European markets. Seeking high returns and impervious to risk, players such as Morgan Stanley, Goldman Sachs and Lehman Brothers, conquered the European property markets with an audacity that both repulsed and intoxicated the locals. Fuelled by improving economic conditions in the early 2000s, and armed with a wall of capital, the industry expanded into the far reaches of Europe in search of returns, and piled on new risks that it didn't completely understand. Carpenter's shrewd observations uncover the mistakes made by the industry in the run up to the crash when billions were wiped off the value of property across the region, and it became clear that in the pursuit of high returns and a place in the wider financial world, the industry had turned its back on the basics - bricks and mortar. This book is aimed at students and younger professionals studying or working in the real estate industry who need to understand the events that shaped the world they are entering into, and the lessons that must be learned from them.

Author Biography

Andrea Carpenter is a freelance journalist. She was editor of EuroProperty for seven years, spent three years as a Director and interim Chief Executive at The European Association for Investors in Non-Listed Real Estate Vehicles (INREV) and in 2008, won the Outstanding Industry Contribution Award at the IPE Real Estate Awards for her contribution to the development of the European fund management industry. She is also the Director of Women Talk Real Estate.
Release date Australia
September 24th, 2018
Country of Publication
United Kingdom
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