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Higher Education Consumer Choice on Hardback by J. Hemsley-Brown
Higher Education Consumer Choice on Hardback by J. Hemsley-Brown
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Higher Education Consumer Choice

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Description

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.

Author Biography:

Jane Hemsley-Brown is a professor at Surrey Business School, University of Surrey, Guildford, UK where she has been Head of the Department of Business ( 2007-2011), Associate Dean (International Affairs) and Deputy Head of School (2008-2014). Her research interests include the marketisation of education, consumer behaviour and higher education marketing. Izhar Oplatka is a professor of Educational Administration and Leadership at The School of Education, Tel Aviv University, Israel and the head of the dept. of Educational Policy and Administration. Professor Oplatka's research focuses on the lives and career of school teachers and principals, educational marketing, emotions and educational administration.
Release date Australia
November 12th, 2015
Audience
  • Professional & Vocational
Edition
1st ed. 2016
Illustrations
VI, 137 p.
Pages
137
Dimensions
140x216x13
ISBN-13
9781137497185
Product ID
24411965

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