HIV/AIDS, Health and the Media in China

Imagined Immunity Through Racialized Disease

By:

Johanna Hood

Format:

Hardback

Series:

Media, Culture and Social Change in Asia

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Description

Approximately 90% of urban HIV/AIDS education in China occurs indirectly through non-specialist media reports. Many of these reports use images of extreme suffering and poverty to communicate an understanding of who gets HIV, why and how. This book explores an important aspect of how HIV/AIDS is communicated in China's print media, posters, websites and television, suggesting that its association with Africa and Africans -- portrayed as a distant and backward land and people -- has impacted understandings of HIV/AIDS. It demonstrates how, in China's media, Africans are frequently used to embody the most extreme possibilities of poverty and disease, in contrast with the progressive, scientifically sophisticated Han Chinese, which has encouraged the urban public to develop 'imagined immunity' to HIV. By illustrating how HIV/AIDS is portrayed as a non-Han and racialized disease affecting specific bodies, races and places, the author argues that this discourse has had the effect of distancing many Chinese from the perceived possibility of infection, thus compromising the effectiveness of public health campaigns on HIV/AIDS. The book suggests that the key to combating the spread of HIV/AIDS lies in challenging the ways in which the disease is portrayed in China's media, rather than simply by continuing with the current strategy to educate more people.

Author Biography:

Johanna Hood is a member of the China Research Centre at the University of Technology, Sydney, Australia.

Release date Australia

February 1st, 2011

Author

Johanna Hood

Audience

Tertiary Education (US: College)

Illustrations

8 Line drawings, black and white; 32 Halftones, black and white; 40 Illustrations, black and white

Pages

256

Series

Media, Culture and Social Change in Asia

Dimensions

156x234x16

ISBN-13

9780415471985

Product ID

9015711

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