From the town's incorporation in 1724, early settlers were drawn to verdant meadows with pleasant landscapes of forest, pond, and gentle hills. As the centuries unfolded, Holliston was transformed from its humble days as a farming community to the glorious days of the thriving shoe industry and straw hat factories. The postcards from a century ago show views of Holliston that still look familiar today. Locally owned shops, boutiques, and antique galleries continue to decorate the town square. Scenic Washington Street is lined with the lovingly maintained Colonial-era homes, and large steeples can be seen atop the old churches. The town's dedication to preserving its historic charm has made Holliston an appealing home for over 13,000 people today.