Business & Economics Books:

How to Market Your Business

A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing

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Paperback / softback

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How to Market Your Business by Dave Patten
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Description

Written in straightforward language, this useful guide offers you tried and tested advice on constructing profitable marketing strategies for your business. Revealing how you can revitalise your products and services with some basic marketing know-how, How to Market Your Business covers market research, advertising, promotion, selling techniques, product launches, and use of the internet - everything you need to ensure your product reaches your market successfully. Now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to market, in particular those offered by the internet. With a strong emphasis on practical advice this is an essential guide to good marketing on a tight budget for anyone, regardless of their level of marketing experience.

Author Biography

Dave Patten runs his own marketing advisory business, which can be found at www.marketing-taunton.co.uk. He has had 20 years first-hand experience in finance and marketing.
Release date Australia
March 3rd, 2008
Author
Country of Publication
United Kingdom
Edition
6th Revised edition
Imprint
Kogan Page Ltd
Pages
272
Dimensions
157x235x19
ISBN-13
9780749451455
Product ID
2462662

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