Excerpt from How to Write Letters That Win: How to Build Business Letters That Command Attention, Stir Desire, Bring Orders; How to Put the Personal Touch Into a Letter; Handling Inquiries, Complaints and Collections; Actual Letters That Have Brought Results A strong letter springs from a mind's eye model, like the architect's drawing, the builder's bridge. Make your letters magnetic - make them stand out - make them dominate each reader's morning post. You can do it - ii you will master the principles, read the rules, put yourself into the work. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.