Business & Economics Books:

How We Use the Media

Strategies, Modes and Styles
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!
$317.99
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 3-4 weeks

Buy Now, Pay Later with:

4 payments of $79.50 with Afterpay Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 11-21 June using International Courier

Description

This volume considers strategies, modalities, and styles of media use and reception. Dynamic changes in media technology and infrastructure have spurred important changes in media use. Looking at these developments within the common conceptual framework of reception strategies, modes and styles of media use and reception, this volume is highly relevant against the background of the changing media environment. When it comes to media use and reception, communication research has mainly dealt with two much-cited questions: What do the media do with the people? What do the people do with the media? In comparison, the discipline has devoted less attention to how the media are used, the modalities, patterns or configurations of the actual practices of media use. The volume features original contributions, both empirical and theoretical, on the key concepts and approaches in the field, covering old and new media and different types of media content. Offering a comprehensive overview of existing research as well as promoting original findings and insights, the volume will be of interest to communication researchers, students, and scholars.

Author Biography:

Benjamin Krämer is Assistant Professor at the Department of Media and Communication at LMU Munich, Germany. Felix Frey is Research Associate at the Institute of Communication and Media Studies at the University of Leipzig, Germany.
Release date Australia
November 7th, 2020
Audience
  • Professional & Vocational
Contributors
  • Edited by Benjamin Kramer
  • Edited by Felix Frey
Edition
1st ed. 2020
Illustrations
8 Illustrations, black and white; XIII, 229 p. 8 illus.
Pages
229
ISBN-13
9783030413125
Product ID
33118809

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

Filed under...