Not much work experience? Let your personal brand work for you. As a college grad, you need an edge when trying to land a great job. How do you get around a lack of good work experience on your resume? Stand out in a crowd of older, more experienced candidates? Avoid having to settle for a job you don't love? Introducing the only Personal Branding System designed specifically for college grads. Just like the brands you rely on every day, you can also become the "brand of choice" for a potential employer -- right out of college. Based on the same marketing methods used to build popular name brands, now you can define and communicate your very own personal brand -- the trademarked YOU(tm). And that's how you connect with interviewers and get the job you really want.

Author Biography

Brenda S. Bence, MBA, is an internationally recognized branding expert, certified executive coach, dynamic speaker, and creator of the award-winning How YOU(tm) Are Like Shampoo personal branding book series. With an MBA from Harvard Business School, her twenty-five-year career has included developing mega brands for Procter & Gamble and Bristol-Myers Squibb across four continents and fifty countries. As president of BDA International, Ltd., she now travels the world speaking, training, and coaching individuals and corporations to greater success through practical yet creative brand development.