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Hybrid Value Creation

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Hybrid Value Creation

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Description

This work deals with hybrid value creation, i.e., the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). Vivek K. Velamuri provides a systematic assessment of the state-of-the-art of the field and identifies empirically derived strategies for hybrid value creation. In addition, it helps practitioners to come to grips with understanding the dynamics of hybrid value creation, irrespective of the industry they are in. At the same time directions for future research are identified and provided.​

Author Biography:

Vivek K. Velamuri obtained his doctorate with Prof. Dr. Kathrin M. Moslein at Friedrich-Alexander-Universitat Erlangen-Nurnberg.
Release date Australia
April 18th, 2013
Audience
  • Professional & Vocational
Illustrations
24 Illustrations, black and white; XX, 200 p. 24 illus.
Pages
200
Dimensions
148x210x12
ISBN-13
9783834939609
Product ID
19773801

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