Business & Economics Books:

Hyperwars

Eleven Essential Strategies for Survival and Profit in the Era of Online Business

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Paperback / softback

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Hyperwars by Bruce Judson
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Description

The effects of the online revolution are being felt far beyond Silicon Valley as consumers and businesses shift buying patterns to take advantage of the convenience and cost savings that are available over the Web. The term "HyperWars" describes the constant battle for survival of the fittest that reflects the reality of business today. Managers who want to stay afloat need practical guidance -- and fast. Drawing on extensive research and his pioneering experience in e-commerce, industry innovator Bruce Judson outlines eleven strategies for thriving in this hypercompetitive environment. His visionary techniques, from "Create the 'Total Solution' for Your Customer" to "The Magic in 'Free, '" are illustrated with examples of Internet initiatives that real companies, from pool suppliers to major businesses like Chrysler, are implementing today. HyperWars explains how the Internet can and must be incorporated into all aspects of a business, to do everything from cutting procurement, marketing, and communication costs, to deepening customer relationships. Here are the tools every reader needs to survive and profit in the new competitive era.

Author Biography

Bruce Judson, author of NetMarketing, was named one of the nation's leading interactive marketers by Advertising Age. He is the president of the Judson Group, a private consulting firm specializing in Internet business. Kate Kelly is an advanced practice mental health nurse with twenty-two years' experience as a family, group, and individual therapist. She has specialized in working with AD/HD adults for the past thirteen years and is the founder of the ADDed Dimension Coaching Group. Kate and Peggy Ramundo are the coauthors of the bestselling books, You Mean I'm Not Lazy, Stupid or Crazy?! and The ADDed Dimension. Both Kate and Peggy are nationally known speakers and workshop leaders, offering topics related to AD/HD. Currently, Peggy and Kate are revising the Lazy Crazy book and writing a third book on AD/HD and relationships.
Release date Australia
January 25th, 2000
Country of Publication
United States
Illustrations
black & white illustrations
Imprint
Touchstone
Pages
244
Dimensions
140x216x14
ISBN-13
9780684855653
Product ID
1739588

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