Art & Photography Books:

Idea-Ology

The Designer's Journey: Turning Ideas into Inspired Designs

Format

Paperback

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Idea-Ology by Stanley Hainsworth
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Description

Great design is something that makes you pause and think. That's because there is a pure concept behind that design. Without a strong concept, design is merely an arrangement of elements within the parameters of a given format, resulting in design that is purely decorative. Void of the inspiration that makes design transcendent, the audience is left disengaged and intellectually/emotionally indifferent. Stanley Hainsworth, a designer who is known for design built on strong concepts, takes readers on an unprecedented visual journey through the minds of today's best design thinkers via interviews and project case studies, exploring and revealing the sources of the concepts behind the projects. This book is a visual and informational feast.

Author Biography

Stanley Hainsworth is the principal and creative director of Tether, a multidisciplinary design firm in Seattle. He is the former VP creative director of Starbucks where he oversaw all creative aspects of the Starbucks Coffee Company and associated brands including Hear Music, Tazo Tea, and Ethos Water. Stanley is a national board member of AIGA and a featured speaker on creativity and design worldwide.
Release date Australia
April 1st, 2010
Country of Publication
United States
Imprint
Rockport Publishers Inc.
Pages
256
Dimensions
229x229x19
ISBN-13
9781592535972
Product ID
3959472

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