Business & Economics Books:

Ideaselling

Successfully Pitch Your Creative Ideas to Bosses, Clients and Other Decision Makers

Format

Paperback

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Ideaselling by Sam Harrison
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Description

From time to time we all make the mistake of believing ideas should sell themselves. Not so. As a matter of fact, the better and bolder the idea, the more it needs selling. In this book are thoughts, tips and techniques to help you sell your good ideas to decision makers. Some selling tips come from designers, writers, architects and others in creative roles. And still more techniques come from professional sales gurus and fulltime sales people. Information is presented in bite-size chunks, making it easy to read, embrace and review.

Author Biography

Sam Harrison has successfully pitched ideas for more than twenty years in creative agency, corporate, freelance and consulting roles. He was a senior vice president of creative services and branding for an S&P 500 company and has worked with such clients and associates as NFL, Major League Baseball, Hallmark, Hasbro and John Denver Environmental Groups. He provides creativity-related talks, seminars and coaching to agencies, firms and associations throughout North America and beyond. He also teaches creativity, idea-pitching and writing classes at Portfolio Center's graduate studies program. He is the author of IdeaSpotting: How to Find Your Next Great Idea and Zing! Five Steps and 101 Tips for Creativity on Command. He can be reached at www.zingzone.com and sdh@mindspring.com. He lives in Atlanta, Georgia.
Release date Australia
May 1st, 2010
Author
Country of Publication
United States
Illustrations
50 black & white illustrations
Imprint
How Books
Pages
256
Dimensions
133x184x19
ISBN-13
9781600616693
Product ID
3959013

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