Images, Issues, and Attacks

Television Advertising by Incumbents and Challengers in Presidential Elections

By:

E.D. Dover

Format:

Hardback

Series:

Lexington Studies in Political Communication

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Description

Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising in modern presidential elections. Elections since 1956 can be divided into three categories: elections with strong incumbents, the incumbent wins; elections with weak incumbents, the incumbent loses; and elections with surrogate incumbents, the vice president runs. Incumbent and challenger advertising emphasizes personal imagery, links the imagery to specific issues, and attacks rivals for opposing those images and issues. The first part of the book describes how incumbents and challengers used these themes in the elections from 1980 to 2000. The second part applies those findings to the 2004 election and shows how George W. Bush presented himself as a strong incumbent and how he and his challengers varied their mix of images, issues, and attacks over different periods of the election campaign.

Author Biography:

E. D. Dover is professor of political science, public policy, and administration at Western Oregon University.

Release date Australia

October 11th, 2006

Author

E.D. Dover

Audience

General (US: Trade)

Pages

190

Series

Lexington Studies in Political Communication

Dimensions

160x236x19

ISBN-13

9780739115459

Product ID

5863870

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