Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets.
From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including:
- the internet
- radio and TV
- public relations
- ... and many more!
Throughout the book you'll find quick tips and author insights summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.
So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential.
NOT GOT MUCH TIME?
One and five-minute introductions to key principles to get you started.
Lots of instant help with common problems and quick tips for success, based on the author's many years of experience.
Tests in the book and online to keep track of your progress.
EXTEND YOUR KNOWLEDGE
Extra online articles to give you a richer understanding of copywriting.
Innovative exercises illustrate what you've learnt and how to use it.
Jonathan Gabay has worked with some of the most prestigious coaching organisations in their fields, including the world's biggest marketing training body, and has mentored thousands of marketers.
During three decades in advertising and marketing he has held several creative directorships as well as Head of Copy positions at leading advertising agencies.
As a journalist he delivers insights behind brand related headlines for some the world's most trusted news organisations, including CNN, ITN, the BBC, SKY, Five News and many others.Major educational establishments and academic bodies recommend his books on business, marketing and copywriting.